Channel.
Change
the
channel.
Re-tuning your approach to channel marketing can strengthen partner relationships and move your business into the primetime slot. Let’s switch things up.
of channel partners can’t distinguish specific products from the competition
We’re experts at using the power of positive brand experiences to nurture relationships to, through, and with the channel, to drive significant ROI and growth for all partners.
Our approach is focused on creating deep, meaningful connections to build better communication downstream all while building strong loyalty upstream.
We navigate the complex landscape of the channel – from direct engagement with end-users to collaboration with intermediaries and strategic alliances with key partners – to deliver campaigns and leader generation return out of the ordinary results and bring about meaningful and lasting transformation.
We navigate the complex landscape of the channel – from direct engagement with end-users to collaboration with intermediaries and strategic alliances with key partners – to deliver campaigns and leader generation return out of the ordinary results and bring about meaningful and lasting transformation.
Check out channel.
Dell hardware sales through Softcat were being hampered by a cumbersome deal registration process that hindered the efforts and enthusiasm of their Account Managers. We targeted Softcat AMs and sales support with a salary incentive campaign that was delivered through three channels.
£141k
Average Deal Value
47,700%
ROI
The campaign was a real success... Partners were... contacting us directly to extend their thanks for making them smile... For me, this was the real success of the campaign."
Amy Lishman, Fujitsu, Partner Account Manager
4 steps to more profitable channel relationships.
1.
Education
We empower your partners with the knowledge and tools essential for standout performance by creating high-value content and resources.
2.
Awareness
We keep you front of mind with your partners by ensuring that they feel fully supported, well-informed, and valued, without being overwhelmed.
3.
Incentivisation
We activate your channel partners with considered incentive programs that inspire sales teams to act and deliver mighty results.
4.
Recruitment
We grow your network and increase your reach. Just tell us what an ideal partnership looks like to you, and we’ll take care of the rest.
We’re all better connected.
One of the best ways to build the strength of your partner community is to make it easier for them to find support, resources, and track their successes.
PartnerLink is our toolkit for vendors to manage all partner activity in one place. Build profitable partner relationships easily across five modules:
PartnerLink is our toolkit for vendors to manage all partner activity in one place. Build profitable partner relationships easily across five modules:
LinkDeals: Spot and strengthen valuable connections
LinkLeads: Drive conversions with insights
LinkMDF: Simplify and save on your budgeting
LinkLearning: Deliver online learning tailored to your partners’ needs
LinkRewards: Set up seamless incentive campaigns