Taking transACT to cloud nine.
The challenge.
Despite having the technical credibility that comes from being an AWS Cloud Partner, transACT was suffering from a lack of brand awareness in the hugely competitive cloud migration market.
The question of 'who are transACT?' would often send sales conversations tumbling at the first hurdle, slowing the pipeline, and drying up revenue. Not the sort of thing you want when you have high aspirations for growth.
So, the challenge became twofold: improving transACT's brand awareness among businesses with current cloud challenges; and breathing new life into a stagnant sales pipeline.
Luckily for transACT, these are just the sort of challenges that we love sinking our teeth into.
Our solution.
We rolled up our sleeves and got down to business with a carefully planned three-month ABM campaign that not only put transACT on the radar with targeted IT decision-makers within selected accounts across the UK & Ireland, but also opened the door to lead generation and sales opportunities.
Our secret recipe? A fresh creative concept, a focused target account list, and a healthy dollop of rich educational content. We kicked things off with six weeks of brand awareness that included both paid and organic promotions on Google Display and LinkedIn, which lit the touchpaper on transACT’s industry recognition.
But it didn’t stop there. We leveraged the credibility of content loaded with valuable insights into the migration process and the world of possibilities to be found once in the cloud.
Then, we entered the lead generation phase of personalised email nurturing and telemarketing, turning that newfound awareness into tangible action all geared toward generating leads and seizing sales opportunities, ensuring that the sales pipeline flowed smoother than ever.
By combining our instinct for compelling content with an outreach strategy designed to cut through the noise, we helped transACT make the next step on their journey as an AWS Partner a mighty one.
The results.
leads generated
sales opportunities
nurtured contacts